CASE STUDY

Ben Sherman x Storyboard Excellence: Bringing Fashion to Life on TikTok

Ever wondered how fashion brands translate their collections into fascinating ads, especially for platforms like TikTok? For Ben Sherman's latest men's fashion line, I took on the role of fashion illustration for storyboards and fashion design storyboard expert, blending my skills as an expert illustrator to illustrate a winning storyboard that became the heart of their TikTok campaign. Let's dive into the world of storyboard creation and how it breathes life into fashion marketing!

Bridging the Gap Between Classic and Contemporary
Ben Sherman approached me with a unique challenge: create a fashion marketing storyboard as a storyboard artist for fashion campaigns that merged the timeless appeal of an idea board with the modern edge their target audience craved. This wasn't just about showcasing clothes; it was about capturing the essence of the Ben Sherman style in a way that resonated with a generation on the move.

From Mock-Ups to Masterpiece: A Collaborative Journey
Working closely with the Ben Sherman marketing team, I carefully created fashion collection storyboards that felt like scrolling through the TikTok app itself. Each illustration featured a model adorned in the latest menswear line, but with a twist: they appeared as if "tapped" on, mimicking the app's functionality. The key? Developing the perfect illustrative style to bring this vision to life.

The Challenge of the Line: Striking the Right Balance
During the development stage, a crucial decision emerged – the line style of the illustrations. Striking a balance between staying true to the Ben Sherman brand identity while avoiding an overly formal feel crucial for the younger demographic. The solution? A fluid line style in the corporate storyboard illustration that felt both dynamic and contemporary, perfectly capturing the essence of Ben Sherman and resonating with their target audience.

Beyond the Challenge: A Story Told Through Fashion
With the final storyboard approved, I thoroughly added shading to the clothing and further refined the overall aesthetic. The result? A storyboard that wasn't just visually stunning but also effectively told the story of Ben Sherman's latest collection – a story that translated seamlessly to their captivating TikTok ad campaign.

Final Thoughts
Being an expert illustrator and storyteller isn't just about drawing – it's about understanding the brand, the audience, and the platform. For Ben Sherman, I created a digital fashion illustration storyboard that helped bridge the gap between classic style and modern appeal, leading to a TikTok ad campaign that resonated with their target audience and showcased their latest collection in a truly engaging way.