Ainsley ILLUSTRATOR

CASE STUDY

Ben Sherman: Bringing Style to Life with Storyboards

The Power of Visual Storytelling
Ben Sherman, a brand known for its impeccable style, came to me with an exciting challenge: to translate their latest menswear line into captivating illustrated fashion ads and fashion brand marketing visuals for an upcoming barbershop advert. This project wasn't just about illustration – it was about creating an engaging storyboard that would resonate with their target audience, showcasing the essence of the brand through striking visuals, and bringing their vision to life with precision and style.

Building a Collaborative Vision
Ben Sherman had a clear vision for their latest campaign: to create fashion illustration concepts and fashion design storyboards that transcended static images. The storyboard needed to capture the brand's essence, weave a seamless narrative, and effectively communicate their message. With an unwavering focus on detail and brand aesthetics, the goal was to connect with their target audience on a deeper level, elevating the fashion narrative through dynamic visuals and a powerful story.

AT A GLANCE

Challenge: Translate Ben Sherman's latest menswear line into a captivating visual story for a barbershop advert.

Expertise: Storyboard creation alongside detailed illustration, emphasizing brand identity and target audience connection.

Panel 1: Exterior of Ben Sherman Barbershop
This illustration depicts the exterior of the Ben Sherman Barbershop, capturing its inviting facade and stylish design.

Panel 2: White Male in Suit Entering Ben Sherman Barbershop
This illustration shows a white male in a suit entering the Ben Sherman Barbershop, highlighting the shop's appeal to professional clientele.

Ideas Take Flight
My creative process began with a deep dive into the finalized script, which served as the foundation for the storyboard's narrative flow. Collaborating closely with the Ben Sherman marketing team, we brainstormed engaging story ideas to create compelling fashion brand marketing visuals that would grab viewers' attention. These concepts were then translated into detailed scene sketches, ensuring a smooth and captivating flow throughout the storyboard. Through these commercial illustration services, we brought the vision to life, blending storytelling with striking visuals that truly represented the brand's essence.

Collaboration & Precision: A Recipe for Success
Throughout the project, close collaboration with Ben Sherman's marketing team was essential to the success of their advertising art campaigns. We worked hand-in-hand to refine the fashion campaign illustration, adding intricate details that showcased the latest menswear line in all its stylish glory. Precision was key, especially when rendering clothing details – every stitch and style element had to perfectly align with Ben Sherman's brand identity. This meticulous approach ensured that the fashion design storyboards not only met their advertising needs but also served as a valuable design and illustration asset for future campaigns.

Process: Collaborative brainstorming, detailed scene sketches, meticulous attention to clothing details for brand alignment.

Solution: A storyboard that transcends static images, weaving a narrative and effectively communicating the brand message.

Panel 3: Close-Up of Legs and Pants Walking
This storyboard panel features a close-up of legs and pants in motion, emphasizing the action of walking and adding dynamic detail to the sequence.

Panel 4: Man Removing Suit Jacket and Looking in Mirror at Barbershop
This illustration shows a man taking off his suit jacket while gazing into the mirror at the barbershop, highlighting the moment of preparation for his haircut.

Final Panel: Man Leaving Barbershop, Full View of Interior
This panel features a full-screen view of the barbershop with the man exiting, capturing the entire interior and the final moments of his visit.

Finding the Sweet Spot: Storytelling with Selective Detail
One of the biggest challenges was striking the perfect balance between detail and simplicity in the fashion brand marketing visuals. The barbershop setting, central to the storyboard, naturally presented a scene brimming with intricate elements. However, for the narrative to truly shine in advertising for fashion brands, it was crucial to carefully curate each visual element. We worked together to select details that enhanced the storytelling and discarded anything that might create clutter or distract from the overall message. This delicate balance ensured that the illustrated brand identity was not only optimized for the advertisement itself but also for its future use in design and illustration projects.

Final Thoughts
Ben Sherman's barbershop storyboard is a testament to the power of visual collaboration. By combining my expertise in illustrated fashion ads with a passion for crafting fashion design storyboards, we were able to create a narrative that not only showcased their latest menswear line but also embodied the brand's unique identity. The final result was a compelling visual story that brought their vision to life and captured the essence of the Ben Sherman brand.

Using Format