CASE STUDY
From Product to Palette: Watercolour Illustrations for HG Designs
H&G Designs wanted a unique visual language to showcase their latest creations. They craved a touch of whimsy, a splash of colour that would dance with their designs. Watercolour was the answer — the perfect medium to weave a tale of nature's embrace, where delicate orchids intertwined with the clean lines of their creations.
Client Brief | Nature's Embrace
H&G Designs studio envisioned unique visuals to elevate their latest product offerings. Their vision? Captivating product illustration that seamlessly integrated their designs with the elegance of orchids and other botanical elements. This "nature's embrace" theme would blossom across their product marketing illustration and promotional materials, becoming the cornerstone of their latest campaign.
AT A GLANCE
Project: Watercolour illustrations showcasing H&G Designs' product line.
Challenge: Blend the natural beauty of orchids with clean design lines.
Solution: Collaborative sketching, strategic watercolour "bleeding," and ink outlining for a cohesive visual style.
Brushstrokes & Brainstorming | Bringing the Vision to Life
Intricate sketches were the foundation for each composition. This initial phase was crucial, demanding meticulous integration of the orchids and design elements to achieve a cohesive whole. Close collaboration with the studio owner throughout this process ensured the perfect balance between botanical elegance and modern design. The result was an illustrative approach that bridged the gap between illustrated product mockups and final product visuals.
From Sketch to Splash | Watercolour Magic
The painting phase involved a masterful use of watercolours, strategically allowing the pigments to "bleed" in specific areas within the orchid illustrations. This technique created a captivating sense of organic flow, seamlessly blending the natural beauty with the clean lines of the designs. The product illustration for marketing captured the essence of the brand's style, providing an elegant visual representation of their products for various promotional platforms.
Balancing Beauty & Precision
The biggest challenge? Bridging the gap between the soft, ethereal qualities of watercolour and the defined lines of the design elements. The controlled watercolour "bleeding" played a pivotal role in achieving this balance. The result? Enchanting product visuals that captured the essence of H&G Designs' work, showcasing both the artistry and functionality of their creations. As a freelance product illustrator, I ensured that each illustration not only elevated the product but also aligned with the brand's illustrator for product branding strategy.
Outcome: Visually stunning compositions that capture the essence of H&G Designs' work.
Testimonial
"Loved the product Ainsley produced for me. She knew exactly what I wanted even with my lack of technical terms! Work was completed in a great timeframe with excellent communication and quality of end product. I will use Ainsley again and would recommend her services also."
- H&G Designs
