CASE STUDY 

Knock Knock | Indie Film Premiere Poster Illustration for David Nguyen's Short Film

Project Overview
I created a movie poster illustration for David Nguyen's indie short film, Knock Knock, focusing on its themes of identity, loss, and self-discovery. The goal was to design an illustrated promotional art piece that captured the film's dark, atmospheric tone and attracted viewers. This indie film artwork was crafted to resonate with the film's emotional depth and provide a strong visual identity for the premiere.

Design Concept:

• Monochromatic Palette: A black-and-white style was chosen to evoke a noir, dramatic feel, aligning with the illustrated movie posters for indie films style.
  
  
• Bold Imagery: The protagonist’s face, partially obscured by shadows, symbolized internal conflict, a visual representation of the film’s narrative.
  
  
• Dynamic Composition: A mix of sharp lines and contrasting light and dark created tension and captured the entertainment illustration aesthetic.

Illustration Process:

• Sketching and Refining: Started with rough sketches to set the composition, followed by adding depth and shading to enhance the noir feel.
  
  
• Typography: Used minimalist sans-serif fonts that complemented the illustration without overpowering it.

Final Design
The protagonist’s face is illuminated by a single light source, creating a stark contrast against a dark background. This simple yet powerful composition reflects the film’s emotional core and draws viewers in. The promotional illustrator for films successfully encapsulated the essence of the story while maintaining an engaging, marketable visual appeal.

Results:

• Successfully captured attention at the premiere and in promotional materials.
• Positive audience and critic feedback.
• The indie film artwork played a crucial role in increasing interest in the film, helping it stand out in the crowded indie film market.