CASE STUDY
Salad Toppers in Bloom: A Feast for the Eyes (and Taste Buds!)
NaturSource reached out, eager to bring their new salad toppers to life with some colourful illustrations. Their vision? Hand-drawn product illustrations that captured the appetizing allure of their products, alongside an intriguing glimpse into the development process. They specifically sought custom watercolor illustrations to enhance their branding, ensuring each piece conveyed vibrant energy and delicious appeal.
Client Brief | A Feast for the Eyes (and Taste Buds!)
NaturSource requested visual representations bursting with life—watercolour illustrations for marketing designed to highlight the deliciousness of their toppers. They envisioned illustrations for product branding that showcased vibrant colours and dynamic compositions. Additionally, they wanted to offer a behind-the-scenes look into the product creation process, featuring culinary professionals meticulously creating these flavourful innovations.
AT A GLANCE
Challenge: Create watercolour illustrations for NaturSource's salad topper range, including product shots and process illustrations.
Solution: Developed vibrant watercolour compositions featuring salad toppers on salads and yogurt, alongside lab process illustrations with culinary professionals.
Salad toppers dance atop a mouthwatering yogurt creation.
Behind the Brush | Research & Refinement
My artistic journey began by carefully sketching a series of illustrations for product marketing. Each sketch focused on NaturSource's products, emphasizing the unique textures of each ingredient. Collaborating closely with the NaturSource team ensured that my creative vision aligned perfectly with their aesthetic goals and product specifications.
Initial sketches showcased the toppers in action, adorning salads and yogurt. After incorporating feedback, I crafted the final watercolour illustrations for product launch. Each piece started with a precise sketch on high-quality watercolour paper, followed by detailed painting and selective inking.
From Paper to Pixel | A Touch of Digital Enhancement
The illustrations weren’t quite finished yet! Each artwork was scanned and enhanced digitally, ensuring they stood out for product illustration for marketing. This process extended to the lab scenes, maintaining a cohesive visual style across the project.
Process:
- Collaborated with NaturSource for product research and aesthetic alignment.
- Sketched illustrations focusing on ingredient textures.
- Hand-painted watercolours with emphasis on product details.
- Digitally enhanced illustrations for a touch of brightness.
Elevated salads: Flavourful toppers blended with fresh ingredients.
The Challenge | Striking a Balance
The biggest hurdle? Capturing the intricate details of fruits, nuts, and seeds in NaturSource’s salad toppers. Each element needed to sparkle without overwhelming the composition. By strategically arranging the products, I created illustrations for product branding that were both beautiful and informative. The result? A captivating series of watercolour illustrations that enticed viewers to explore the delicious world of NaturSource salad toppers, seamlessly blending artistry with marketing precision.
Outcome: Visually appealing illustrations that showcase NaturSource's products and development process.
Testimonial
"Ainsley never ceases to amaze. Her work is top notch, she is communicative and friendly, and she is always able to interpret our (often ambiguous) needs and come back with something incredible. I look forward to working with Ainsley again in the future."
- NaturSource