CASE STUDY 

Fashion Illustration for NYC Skyline T-Shirt Design

Introduction
This project involved creating a unique fashion illustration of the iconic New York City skyline for a private client based in Denmark. The design, intended for custom t-shirt designs, blended artistic style with commercial appeal, making it perfect for vector graphics for t-shirts. The goal was to represent NYC’s prominent buildings while maintaining a modern, minimalist aesthetic, ideal for illustrations for apparel branding.

The Challenge
The task was to reimagine the NYC skyline with iconic structures like the Empire State Building and the Guggenheim, creating a fresh, visually interesting design. The client sought a bold yet minimal design suitable for fashion-forward t-shirts, appealing to a wide audience while remaining versatile for different shirt colours. The design needed to work well for vector illustrations for fashion, ensuring scalability and adaptability across various mediums.

The Design Process
The design aimed to capture the essence of the NYC skyline using loose, fluid lines and subtle hints of colour. By focusing on abstract shapes rather than detailed realism, the illustration offered a modern twist on a classic cityscape, making it an ideal choice for vector graphics for t-shirts.

Illustration Style
A combination of fine ink lines and minimal colour was used, leaving most of the design in ink and applying colour loosely to suggest depth. This contrast between bold lines and soft colouring created a sophisticated, wearable design, perfectly suited for illustrations for apparel branding.

Execution
The design was created digitally, starting with traditional sketches and then refined with digital tools. The loose colouring added subtle vibrancy, making it versatile enough to work on both light and dark shirt colours, and ensuring it would adapt seamlessly to custom t-shirt designs.

The Result
The final design featured a striking yet minimalist NYC skyline, ideal for fashion t-shirts. The loose colouring and detailed ink lines made it a standout piece, balancing modernity with simplicity. The design was well-received, offering a unique artistic interpretation of New York City.

Client Feedback
The client was thrilled with the result, appreciating the design’s artistic and wearable qualities. The t-shirts launched successfully, with the design resonating with customers looking for contemporary, eye-catching fashion.

Conclusion
This project demonstrates how a minimalist, artistic approach to fashion illustration can transform a familiar concept into a visually compelling design. The balance of ink and subtle colour created a modern NYC skyline that worked perfectly for custom t-shirt designs, appealing to both the client and the fashion market.