CASE STUDY 

Nature's Calling: A Design-Led Solution

Project Overview
Creating a unique and inclusive washroom sign for The Hideout, a Hong Kong-based retreat, using custom signage illustration and custom vector graphics. The design seamlessly integrated with their existing brand aesthetic and natural surroundings, enhancing the overall guest experience.

Challenge
Designing a visually appealing and informative washroom sign in a circular format, incorporating scalable vector design to ensure adaptability across various applications. The design maintained a harmonious balance between positive and negative space, aligning with corporate branding graphics and showcasing creative branding visuals that enhanced the overall aesthetic.


Solution
By combining a deep understanding of The Hideout's brand identity with a passion for nature-inspired design, I created a washroom sign that exceeded expectations. Using on-brand artistic styles and hand-drawn branding artwork, I created a design that was both visually intersting and inclusive. The final piece was transformed into vectorized branding assets, ensuring adaptability and enhancing the overall guest experience.

AT A GLANCE


Nature-Inspired Design Expertise: Creating visually stunning and functional signage that aligns with brand identity.

Master of Balance: Achieving harmonious compositions through careful consideration of positive and negative space.

Inclusive Design:
Designing signage that welcomes and represents diverse audiences.

Attention to Detail: Delivering high-quality designs that exceed client expectations.


A harmonious juxtaposition of organic and inorganic elements.

Key Elements:

  • Brand Alignment: Seamless design integration enhanced The Hideout's brand.
  • Nature-Inspired Aesthetics: Tropical flora and natural elements enhance the design.
  • Inclusivity: Inclusive characters create a welcoming atmosphere.
  • Visual Harmony: Balanced composition through strategic spacing.

Results
The final washroom sign not only met but exceeded the client's expectations, becoming a distinctive and memorable feature of The Hideout. This business signage design, created using Adobe Illustrator artwork, utilized a flat illustration style to deliver a visually compelling and functional piece that seamlessly aligned with the brand's identity.


Key Benefits:

  • Enhanced guest experience through visually appealing and informative signage
  • Strengthened brand identity through cohesive design
  • Demonstration of versatility in design styles
  • Ability to deliver exceptional results within specific constraints

By combining artistic talent with a strategic approach to design, I created a washroom sign that elevated the overall guest experience at The Hideout.

Brand Enhancement: Creating signage that strengthens brand identity and enhances overall customer experience.


 

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