CASE STUDY
Nature's Calling: A Design-Led Solution
Project Overview
Creating a unique and inclusive washroom sign for The Hideout, a Hong Kong-based retreat, using custom signage illustration and custom vector graphics. The design seamlessly integrated with their existing brand aesthetic and natural surroundings, enhancing the overall guest experience.
Challenge
Designing a visually appealing and informative washroom sign in a circular format, incorporating scalable vector design to ensure adaptability across various applications. The design maintained a harmonious balance between positive and negative space, aligning with corporate branding graphics and showcasing creative branding visuals that enhanced the overall aesthetic.
Solution
By combining a deep understanding of The Hideout's brand identity with a passion for nature-inspired design, I created a washroom sign that exceeded expectations. Using on-brand artistic styles and hand-drawn branding artwork, I created a design that was both visually intersting and inclusive. The final piece was transformed into vectorized branding assets, ensuring adaptability and enhancing the overall guest experience.
AT A GLANCE
Nature-Inspired Design Expertise: Creating visually stunning and functional signage that aligns with brand identity.
Master of Balance: Achieving harmonious compositions through careful consideration of positive and negative space.
Inclusive Design: Designing signage that welcomes and represents diverse audiences.
Attention to Detail: Delivering high-quality designs that exceed client expectations.
A harmonious juxtaposition of organic and inorganic elements.
Key Elements:
- Brand Alignment: Seamless design integration enhanced The Hideout's brand.
- Nature-Inspired Aesthetics: Tropical flora and natural elements enhance the design.
- Inclusivity: Inclusive characters create a welcoming atmosphere.
- Visual Harmony: Balanced composition through strategic spacing.
Results
The final washroom sign not only met but exceeded the client's expectations, becoming a distinctive and memorable feature of The Hideout. This business signage design, created using Adobe Illustrator artwork, utilized a flat illustration style to deliver a visually compelling and functional piece that seamlessly aligned with the brand's identity.
Key Benefits:
- Enhanced guest experience through visually appealing and informative signage
- Strengthened brand identity through cohesive design
- Demonstration of versatility in design styles
- Ability to deliver exceptional results within specific constraints
By combining artistic talent with a strategic approach to design, I created a washroom sign that elevated the overall guest experience at The Hideout.
Brand Enhancement: Creating signage that strengthens brand identity and enhances overall customer experience.