CASE STUDY 

Illustration Concept Development for Toronto Star Video Introduction

Client: Toronto Star

Project:
Concept development and illustration for a video introduction.

Project Overview
Toronto Star commissioned an illustration to serve as the concept for an engaging video introduction. The design depicted an old-time street scene in sepia tones, featuring people walking along the street with a tall building in the background. This publishing illustration was designed to evoke nostalgia, setting the tone for a video series reflecting Toronto’s rich history and urban development.

Objective
The primary goal was to create a visually striking digital editorial illustration that would form the foundation for an engaging illustrated video content. The illustration needed to balance historical context with modern elements, offering a captivating visual introduction to the video series and supporting the brand’s narrative.

Creative Process:

• Concept Development: After initial discussions, the concept focused on capturing a nostalgic, historical moment, illustrating the city’s evolution. The illustration needed to emphasize both the old-world charm and the towering presence of modern architecture, making it ideal as illustration for video content.
  
  
• Design & Composition: I created the street scene with careful attention to detail, using sepia tones to evoke a sense of history. The figures in the illustration were designed to feel historic, with a classic look. The tall building in the background symbolized the growth and modernity of Toronto.
  
  
• Tone & Style: The sepia-toned palette set the emotional mood, while the detailed character designs and background illustrated the transformation of the city. This style blended editorial design illustration techniques with artistic interpretation, making it perfect for both historical and modern narratives.
  
  
  Outcome & Impact:
  
  
  • Enhanced Brand Storytelling: The digital editorial illustration captured Toronto’s history and its transition into a modern metropolis, perfectly setting the tone for the video series.
    
    
  • Engaging Visual Appeal: The nostalgic sepia tones, combined with dynamic video illustration techniques, created an emotional connection with the audience, enhancing their viewing experience and reinforcing the video’s messaging.
  Conclusion
  This illustrated video content for Toronto Star’s video introduction successfully blended history and modernity. By utilizing interactive illustrations and a compelling publishing illustration approach, the project provided a visually rich, evocative tool for brand storytelling. The illustration set a strong tone for the video series while engaging viewers with a memorable narrative.