CASE STUDY

From Storyboard to Award Winner: The Power of Visual Storytelling


Client Brief
Toronto Star brought me a heart-wrenching story: two men wrongly imprisoned for decades due to birth certificate issues. Their tale, complex and sensitive, demanded illustrations for political news that could engage a broad audience while honouring its depth and significance.

AT A GLANCE


Project:
Illustrations for a Toronto Star video on wrongful imprisonment.

Challenge: Create visuals that resonated with a broad audience while depicting a complex and sensitive story.


Bringing this portrait to life with a hyperrealistic approach.


Lifelike details emerge: Colour plays with light and shadow to breathe life into both portraits.

A Visual Symphony for a Complex Tale
I carefully dissected the narrative, constructing a detailed storyboard to guarantee emotional impact. To amplify the visual language, I employed a diverse arsenal of illustration techniques. Certain scenes received subtle animation for an extra layer of storytelling, while portraits demanded hyper-realism to convey the raw authenticity of the men's experiences. This demanded realistic editorial illustrations, ensuring the faces and emotions portrayed resonated deeply with viewers. A simpler illustrative style was used for other visuals, creating a captivating contrast and ensuring a smooth narrative flow. This collaborative effort with the Toronto Star team resulted in a cohesive, award-winning multimedia video.

Solution: Employed a diverse illustrative approach, including hyper-realistic portraits and simpler styles for visual contrast. Subtle animation was added to certain scenes.

Outcome: A cohesive, award-winning multimedia video that resonated deeply with viewers.

Finding the Perfect Balance
The biggest hurdle? Choosing visuals that resonated with a wide audience while respecting the story's complexity. Through iterative storyboard revisions, we honed the most impactful approach, resulting in a compelling video that sparked emotional resonance in viewers. The project also benefited from my experience as a freelance editorial illustrator, allowing me to adapt my approach based on the publication's goals and vision.

Impact
This project exemplifies the power of creative editorial illustrations to tackle sensitive topics and connect with audiences on a deeper level. Through illustration for investigative journalism, we were able to not only tell the story but also amplify its importance in a way that traditional media alone could not. The final piece, a blend of digital editorial illustration and animation, achieved its goal of sparking empathy and dialogue. As an editorial illustrator with experience across diverse media platforms, I was able to bridge the gap between visual storytelling and investigative journalism, showcasing the full potential of illustrations for news media.



 

Copyright © 2024 Ainsley Ashby | All Rights Reserved
Using Format