CASE STUDY 

Unraveling a Brand's Potential Through Illustration

Project Overview
Zollie, a prominent yarn kit company, aimed to redefine their visual presence. By incorporating hand-drawn illustration and watercolour illustration techniques, the goal was to transcend traditional vector graphics and develop a creative, original aesthetic that would distinguish the brand in the marketplace and resonate deeply with consumers.

Design Approach
To achieve Zollie’s vision, a comprehensive illustration system was developed. The approach centred on a harmonious blend of traditional artistry and contemporary design, incorporating digital watercolour painting to enhance visual depth and appeal. Hand-drawn elements, paired with yarn diagrams for patterns and textile assembly guides, imbued the illustrations with warmth, character, and authenticity. This approach was carefully aligned with Zollie’s brand heritage and values.

Scope of Work
The project encompassed the creation of a variety of illustrative assets:

• Friendship Bracelet Directions: Clear and engaging step-by-step illustrations were created to accompany Zollie’s yarn kits, providing essential guidance to customers of all skill levels.
  
  
• Embroidery Card Designs: A series of embroidery cards  were developed, incorporating Montessori principles to stimulate creativity and learning among a younger audience.
  
  
• Needlepoint Instructional Illustrations: Detailed illustrations were produced to demonstrate needlepoint stitches, ensuring clarity and precision for needlepoint enthusiasts.
  
  
• Cross Stitch Stickers: Detailed illustrations were developed to replicate cross stitch patterns which were then produced into stickers for the kids cross stitch kits.

Design Challenges and Solutions
A primary challenge was maintaining visual consistency while accommodating the diverse nature of Zollie’s product range. This was addressed through the development of a flexible design system, allowing for adaptation across various applications while preserving brand integrity.

Results
The custom illustrations I created for Zollie have transformed their brand. Through step-by-step breakdown illustrations and precise, clear instruction illustrations, I ensured their products were not only visually appealing but also user-friendly. Incorporating multi-platform technical illustrations and realistic digital watercolour techniques, the fresh, engaging artwork connected with their customers on a deeper level. By crafting a visual style that truly resonates with their audience, I helped Zollie solidify their position as a leading and inspiring force in the yarn and craft industry.